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Here's what you should do to secure startup funding from Angel Investors

Updated: Sep 29, 2023

A photo of wooden angel representing angel investors
Angel Investors

In the ever-evolving landscape of entrepreneurship, the path to success is often paved with challenges and uncertainties. While brilliant ideas are abundant, transforming them into thriving businesses requires not only innovation but also financial support. This is where angel investors come into play, offering not just capital but also invaluable expertise and guidance. In this blog, we will delve into what angel investors are, how they can be instrumental for entrepreneurs, and most importantly, how you can find them and secure the funding that your business deserves.

Research by the Angel Resource Institute and PitchBook Data found that angel-backed startups have a higher likelihood of survival, with 72% of companies that receive angel investments still operational after three years.

How does Angel Investment work?

Angel investors, also known as private investors or business angels, are individuals who provide financial backing to early-stage startups or entrepreneurs in exchange for equity ownership or convertible debt. Angle investment for startups is highly useful, these individuals often have substantial personal wealth and are willing to take calculated risks to support promising ventures. Angel investors differ from venture capitalists (VCs) in that they typically invest their funds rather than pool money from multiple sources.

According to the Center for Venture Research at the University of New Hampshire, angel investors provided an estimated $25 billion in funding to over 64,000 startups in the United States in 2020

One notable example of a successful angel investor is Ron Conway, known as the "Godfather of Silicon Valley." Conway made early investments in tech giants like Google, Facebook, and Twitter, providing not only capital but also valuable connections and mentorship to these startups.

The Role of Angel Investors

The role of angel investors is to provide early-stage funding to startups and entrepreneurs who may not have access to traditional sources of funding. In addition to funding, angel investors also bring their expertise, knowledge, and network to the table, helping to guide and mentor founders through the challenges of growing a business. Angel investors play a crucial role in the startup ecosystem, providing much-needed capital and support to help entrepreneurs bring their visions to life.

Capital Funding

The most obvious benefit of securing angel investment is access to much-needed capital. This infusion of funds can be crucial for covering startup costs, scaling operations, developing prototypes, or penetrating new markets.

Dropbox, a popular cloud storage service, received angel investment from Y Combinator, an influential startup accelerator company. With the initial funding and guidance, Dropbox went on to become a billion-dollar company.

Expertise and Mentorship

Steve Jobs, the co-founder of Apple Inc., was an angel investor for a small animation company called Pixar. His guidance and expertise played a pivotal role in Pixar's success, eventually leading to its acquisition by Disney hence, Angel investors often possess a wealth of knowledge and experience in various industries. Their guidance can prove invaluable, helping entrepreneurs navigate challenges, make informed decisions, and avoid common pitfalls.

Networking Opportunities

Angel investors often have extensive networks of contacts and connections. Their introductions can open doors to potential customers, partners, and even future investors. According to a survey by the National Bureau of Economic Research, angel investors often play a significant role in helping startups expand their networks. Startups with angel investors reported a 17% increase in the number of their partners and a 31% increase in the number of their customers


Angel investors typically offer more flexibility in deal structures compared to venture capitalists. This flexibility can be tailored to your specific needs and circumstances. When Google was in its infancy, angel investors like Andy Bechtolsheim and Ram Shriram provided initial funding without imposing stringent conditions, allowing the founders to retain control and ownership.

A survey by the National Bureau of Economic Research (NBER) found that angel investors are more willing to invest in risky, innovative ventures compared to traditional venture capitalists.

How Can You Find Angel Investors And Secure Funds?

Now that we've highlighted the advantages of angel investment, let's explore how entrepreneurs can harness in finding and securing angel investments which requires careful planning and execution. Here's a step-by-step guide on how to find angel investors and secure funding:

Prepare a Compelling Pitch Deck

The foremost factor is always going to be the starting point of any business in making a visually appealing pitch deck that concisely presents your business opportunity, market analysis, competitive advantage, financial projections, and investment ask. Include real data and examples to bolster your case. These are what is going to compel an investor to invest in your company. Make sure the pitch desk is visually compelling as well as ensure that your pitch accurately portrays what makes your business special, and refine as needed.

Attend Networking Events

Attend industry-specific conferences, networking events, and startup meetups. These gatherings provide opportunities to meet potential investors and establish connections. There are certain events online or offline that are designed for this specific use for the entrepreneurs to build themselves and investors to find a suitable business for investment, One such popular event is TechCrunch Disrupt which is a renowned event where startups have the chance to pitch to angel investors and VCs, often leading to significant investments.

Utilize Online Platforms

According to Crunchbase data, startups that have a presence on online investment platforms like AngelList raise 22% more capital on average compared to those that rely solely on traditional fundraising methods.

This tells you that having a powerful online presence in general for an entrepreneur is very important in today’s digital world hence, for their benefit Websites like AngelList, Gust, and SeedInvest are there to connect entrepreneurs with angel investors. AngelList has facilitated investments in numerous startups, including Uber, Slack, and Coinbase, by connecting them with angel investors.

Create a compelling profile for your startup, showcase your business plan, and actively engage with potential investors on these platforms, showing how much your business is going to be the right one for them.

Use Personal Networks

Many entrepreneurs secure their initial funding from friends and family who believe in their vision, similar to how Jeff Bezos received support from his parents for

Tap into your network and seek introductions to potential angel investors. Don't underestimate the power of referrals from trusted contacts.

Engage with Angel Investor Groups

Some regions have formal angel investing companies where members collectively evaluate and invest in startups. Research and approach these groups for potential opportunities. Research by the Angel Capital Association reveals that angel investor groups have collectively invested over $24 billion in startups.

Request Meetings

Once you identify potential angel investors for your startup, reach out to request a meeting with them. Be prepared to present your pitch and answer questions confidently. Be prepared for angel investors to conduct due diligence on your startup. Provide all requested information transparently and promptly. Once an investor expresses interest, engage in negotiations to finalize the terms of the investment, and remember to be humble and honest with them. Seek legal counsel to ensure the agreement protects your interests.

Build a Collaborative Relationship

After securing funding, nurture a collaborative and productive relationship with your angel investor. Keep them updated on your progress and seek their guidance when needed. Make sure your business is transparent and guide the metrics used to run the business. Fortunately, such transparency not only benefits investors - it also allows management to receive valuable feedback on topics like the company's growth and performance relative to competitors. By fostering a more open and collaborative relationship between investors and management, both parties can work together to achieve long-term success.


In conclusion, angel investors can be a game-changer for entrepreneurs, providing not only the much-needed capital but also invaluable expertise and guidance. When seeking angel investment, it's crucial to have a clear business plan, identify the right investors, and build strong relationships. By following the steps outlined in this guide and remaining open to feedback, you can increase your chances of securing angel funding and propel your startup towards success.

Precisely, angel investors are not just sources of funding; they are potential partners who can help you navigate the challenging journey of entrepreneurship. Approach the process with confidence, humility, and a commitment to innovation, and you'll be well on your way to unlocking the growth potential of your business.

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