Elara Capital has unearthed untapped advertising revenue streams that promise to skyrocket Zomato's profitability
Good News for Zomato, and the share holders. In a game-changing move, Elara Capital has unearthed untapped advertising revenue streams that promise to skyrocket Zomato's profitability!
Elara Capital & Zomato turning Foodtech profitable
Traditionally, foodtech giants have leaned on restaurant commissions for revenue. But Zomato is set to blaze a new trail with video and display advertising. This untapped potential is expected to fuel a whopping 40% CAGR, driven by the surge in ecommerce advertising adoption.
And the excitement doesn't end there! The ongoing Cricket World Cup 2023 is set to turbocharge delivery volumes, ensuring even more promising growth in the medium term.
Elara Capital's confidence in Zomato's future is resounding, with a "BUY" recommendation and a revised target price of Rs 140.
The quick-service market is experiencing a dynamic surge, especially in the burger and pizza categories, making it ripe for expansion.
Premiumization is the buzzword in this space, with companies diversifying their product ranges and introducing gourmet options. This strategic move not only boosts the average order value (AOV) but also entices a broader customer base.
Stay tuned for more thrilling updates on the startup landscape!
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